New post from Kapost. IMO one of the most helpful providers of info on YouTube.
Marketing and sales are the classic B2B frenemies. Both groups know that building amazing customer experience is more important than ever before, but it’s hard to figure out how to get everyone on the same page.
That’s why we’re embarking on new research into the state of marketing-sales alignment, starting with a quick survey. We want to hear from marketers and salespeople to determine what we agree on, what we don’t, and where we can go from here.
Want to help us geek out? It will only take five minutes.
We want to hear from you, our trusty readers, about how your marketing and sales teams work together (or don’t). As thanks for your participation, we’ll share a copy of our findings with you.
[Read More …]
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