Content marketing advice.
Big Campaign Ep 9: To generate excitement and buzz for the company’s latest CRM release, they came up with an Amazon hack that generated 800 leads. They published to many channels beyond websites (e.g. to apps, devices, digital assistants and even Internet of Things). They also developed an Alexa Skill that communicates with their CMS via a REST API. They then hosted a live webinar and their co-founder spoke to an Amazon Echo. The Echo used the Alexa Skill to request content from their CMS, and provide answers back to their co-founder. Outcomes: They had 800 registrations for the webinar and 300 live attendees. The product release also generated earned media coverage in several industry publications. And best of all, their sales team received requests from prospects and customers to learn more about the new capabilities. Host: Mark Fidelman of Fanatics Media http://bit.ly/1OAawrf Guest: Dennis Shiao, Director of Content Marketing, DNN Corporation ****************************************************** Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://ift.tt/1UoU4vu ******************************************************* Our Best Practices Guides: Influencer Marketing Contact Us: http://ift.tt/2et57Hz Influencer Checklist: http://ift.tt/2cQz97H Webinar Guide: http://ift.tt/2et1i50 Small Business Marketing Bible: http://ift.tt/2fmzrkA ********************************************************** Find us on Social Media Twitter: http://www.twitter.com/markfidelman LinkedIn: http://ift.tt/2apR31p Websites http://ift.tt/1UoU4vu (digital marketing and ecommerce http://ift.tt/1lN4NhZ for influencer marketing Instagram: http://ift.tt/2apRiJT Community Link http://ift.tt/29WWe6G or http://ift.tt/2acwFQR ————————————————————- -~-~~-~~~-~~-~- Don’t miss this one! “Ep 7: How to Get 70 Million Views on Facebook” https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
To get more tips on content creation services or other related subjects click here: http://ift.tt/2lgrPG5
No comments:
Post a Comment