BIG CAMPAIGNS: The Cheerios Challenge - 3.5 Million Social Engagements

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We discuss the HUGELY successful Big Campaign Cheerios Challenge which saw over 375 Million Impressions #CheeriosChallenge: In June 2016 “Life of Dad” created Cheerios’ most successful viral campaign when they posted a meme of an infant child with Cheerios stacked on his nose while sleeping on his dad’s lap. The dad posted a photo of his hilarious feat, while challenging others to beat his stack of five. Outcomes: Within hours the meme was shared thousands of times and overnight #CheeriosChallenge had become a viral sensation. The campaign garnered hundreds of millions of impressions and media mentions, including The Today Show, Good Morning America, CNN, USA Today, Buzzfeed, Mashable and many more. Even President Barack Obama used the Cheerios Challenge as part of a video he made to encourage voting! Metrics: Over 375 million impressions (probably more) Over 250 major media placements Over 3.5 million social engagements Life of Dad connects a huge community of dads around the world, hosting hundreds of blogs, podcasts, videos and other content. It is proving to be an effective, modern promotional vehicle for brand marketers. • Life of Dad has quickly become the #1 voice of fatherhood, • Their social networking accounts reach up to 30 million people weekly. • The Life of Dad Facebook page has over 1.4 Million likes. • Their blogs and podcasts have featured numerous celebrities, including LeBron James, Tony Hawk, Shaquille O’Neal, Eli Manning, Jim Gaffigan, Ice Cube, Weird Al Yankovic, John Elway and many others. • The key to marketing success in this modern era is interconnectivity with your target consumers. Life of Dad delivers! Fanatics Media http://bit.ly/1OAawrf ****************************************************** Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://ift.tt/1UoU4vu ******************************************************* Our Best Practices Guides: Influencer Marketing Contact Us: http://ift.tt/2et57Hz Influencer Checklist: http://ift.tt/2cQz97H Webinar Guide: http://ift.tt/2et1i50 Small Business Marketing Bible: http://ift.tt/2fmzrkA ********************************************************** Find us on Social Media Twitter: http://www.twitter.com/markfidelman LinkedIn: http://ift.tt/2apR31p Websites http://ift.tt/1UoU4vu (digital marketing and ecommerce http://ift.tt/1lN4NhZ for influencer marketing Instagram: http://ift.tt/2apRiJT Community Link http://ift.tt/29WWe6G or http://ift.tt/2acwFQR ————————————————————-

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