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Digiday claims they interviewed an anonymous marketing exec that claims micro-influencers are the biggest scam in the industry. He has several good points, and I have witnessed several influencer marketing companies that use $100 influencers and then use Facebook and Google advertising as the real traffic driver. BUT micro-influencers that we have used help amplify tier 1 and tier 2 influencers so that their content is shared and appears to be everywhere in a short period of time so that a targeted audience will see it multiple times and thus click on it. Episode 7: Mark Fidelman of Fanatics Media http://bit.ly/1OAawrf and Gil Eyal of HYPR http://bit.ly/2n7JQs4 discuss the latest topics on every marketer’s minds. HYPR Free Trial www.hyprbrands.com FTC: Hypr is a paid sponsor ****************************************************** Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://ift.tt/1UoU4vu ******************************************************* Our Best Practices Guides: Influencer Marketing Contact Us: http://ift.tt/2et57Hz Influencer Checklist: http://ift.tt/2cQz97H Webinar Guide: http://ift.tt/2et1i50 Small Business Marketing Bible: http://ift.tt/2fmzrkA ********************************************************** Find us on Social Media Twitter: http://www.twitter.com/markfidelman LinkedIn: http://ift.tt/2apR31p Websites http://ift.tt/1UoU4vu (digital marketing and ecommerce http://ift.tt/1lN4NhZ for influencer marketing Instagram: http://ift.tt/2apRiJT Community Link http://ift.tt/29WWe6G or http://ift.tt/2acwFQRwww.hyprbrands.com FTC: Hypr is a paid sponsor ****************************************************** Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://ift.tt/1UoU4vu ******************************************************* Our Best Practices Guides: Influencer Marketing Contact Us: http://ift.tt/2et57Hz Influencer Checklist: http://ift.tt/2cQz97H Webinar Guide: http://ift.tt/2et1i50 Small Business Marketing Bible: http://ift.tt/2fmzrkA ********************************************************** Find us on Social Media Twitter: http://www.twitter.com/markfidelman LinkedIn: http://ift.tt/2apR31p Websites http://ift.tt/1UoU4vu (digital marketing and ecommerce http://ift.tt/1lN4NhZ for influencer marketing Instagram: http://ift.tt/2apRiJT Community Link http://ift.tt/29WWe6G or http://ift.tt/2acwFQR ————————————————————-
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