Tuesday, May 2, 2017

The New Influencers: Employee Advocacy and The Return of Organic Reach

Content marketing news and views.

In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to get an article trending on LinkedIn, I would have employees in Eastern Europe engage with it before 9am their time. Then people in central Europe, then western Europe, then

Originally posted here

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