User Generated Content – Great for Content Marketing

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In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains a brilliant example of a highly successful user generated content (UGC) campaign. Content marketers are increasingly incorporating UGC campaigns as part of their content marketing strategy due to the

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