12 Crazy Marketing Trends Your CMO Needs to Avoid

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Mark Fidelman of Fanatics Media http://bit.ly/1OAawrf discusses some of the crazier trends he’s seeing and what needs to stop. The 12 Trends to Ignore are 1. Most companies are the center of their own universe - We look more to our competitors, our technology, or unfortunately our highest-paid-internal-person’s-opinion to formulate strategy rather than using true customer insight. 2. Jargon & Propaganda Mentality - We “penetrate” new markets, we leverage synergy across all channels 3. We say things to people on Twitter we’d never say in person – EXAMPLES – can you imagine doing this in person? You’d get beat up. 4. They ask you to pitch their products out of the blue 5. Refer to themselves as a visionary or thought leader in their profile 6. This looks so awesome – so awesome it doesn’t generate any leads 7. Can you tell us where the sale came from? How much credit should be assigned to a TV ad vs. an email offer vs. a paid search campaign vs. an in-branch promotion? The truth is – we typically don’t know. 8. We settle on Vanilla Marketing campaigns - Businesses often avoid ideas that are polarizing, whether new products, ad campaigns, or promotions. It’s always easier to launch the next flavor of vanilla. But there’s power in polarization. 9. They’ll spend millions on a re-branding of colors and logo and almost nothing on brand data analytics 10. Let’s automate everything! Depending on the tools that you use to publish on social media platforms, you’ll find that there are often issues with the ways that images or messages post on different platforms. 11. Jumping on the Bandwagons - However, we’ve all seen what happens when companies try and jump on the wrong bandwagon. This happens most on Twitter that is constantly trending a series of hashtags about a variety of topics. 12. Popup crazy – we’ve heard they convert, but some have taken this to the extreme ****************************************************** Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://ift.tt/1UoU4vu ******************************************************* Our Best Practices Guides: Influencer Marketing Contact Us: http://ift.tt/2et57Hz Influencer Checklist: http://ift.tt/2cQz97H Webinar Guide: http://ift.tt/2et1i50 Small Business Marketing Bible: http://ift.tt/2fmzrkA ********************************************************** Find us on Social Media Twitter: http://www.twitter.com/markfidelman LinkedIn: http://ift.tt/2apR31p Websites http://ift.tt/1UoU4vu (digital marketing and ecommerce http://ift.tt/1lN4NhZ for influencer marketing Instagram: http://ift.tt/2apRiJT Community Link http://ift.tt/29WWe6G or http://ift.tt/2acwFQR ————————————————————-

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